Multitasking is a myth. You’re paying a switch tax.

You’re not slow because you’re bad at work
You’re slow because you keep changing lanes

Swap tab
peek at inbox
check Slack
jump to a doc
remember a text
scroll for “inspiration”
repeat

Each jump looks harmless
Together they create a tax you pay all day
Your brain reboots
rebuilds the model
reloads the goal
This is switch cost
and it’s butchering your momentum

Harsh truth
Multitasking is pretend
You’re just rapidly single tasking with penalty time between every hop

The fix isn’t more willpower
It’s a no switch operating system that makes focus the path of least resistance

Here’s how to install it today

Why you feel fried by noon

• Your tools are designed for alerts not craft

• You keep three projects open and finish none

• You answer other people’s pings in your prime hours

• You treat switching like a personality quirk instead of an energy leak

• You never measure the cost so it always feels free

Unexpected insight
The gap between your potential and your output is mostly switch tax
Close the gap and you’ll look ten times more talented without learning anything new

The 3 types of switches

• Mode switches plan to build to communicate and back again

• Tool switches hopping across five platforms to do one job

• Project switches starting a second thing because the first thing got uncomfortable

Your job is not to be perfect
Your job is to make switching expensive and focus cheap

The one question that fixes most of it

Before you click anything ask
What am I doing for the next 30 minutes

If you can’t answer in one sentence you’re about to pay the tax

Join the 5% Club