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- Urgency is a trap
Urgency is a trap
If it isn’t important, it isn’t urgent

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Most people live on other people’s timelines
They sprint from ping to ping and call it productive
It’s not productivity
It’s panic
Urgent is usually someone else’s poor planning
If everything is a fire, nothing is a priority
The truth:
Reactivity feels useful but steals your best hours
Important work rarely screams
Speed without direction is how months disappear
I stopped letting fake fires run my day when I built a simple triage plan
Two modes only
Build or respond
Build happens first
Respond happens in windows
Output went up and nothing actually broke
Run the anti fire drill today:
Set response windows 11 and 4 only
Write a personal SLA I reply within 24 hours unless marked critical
Define critical with receipts revenue impact, customer outage, legal deadline
Create an escalation ladder text for true emergencies, everything else waits for the window
Block a 90 minute power session before any inbox
Park drive by requests in a capture doc and review at the end of your block
Add a one line delay script Got it, will review at 4 and reply with next steps
Guardrails that help:
Calendar holds for deep work daily
Auto decline meetings without agenda or owner
Silence notifications by default
Weekly review of what screamed vs what mattered
You don’t need to move faster
You need to stop letting noise pick your path
What fake fire will you retire today so your real work gets done
Cut the fluff. Kill the panic loop.
NoFluffWisdom
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