Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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You don’t lose the day at 2 p.m.
You lose it in the first 10 minutes.

There’s a decision you make on autopilot - and it quietly drains more cognitive voltage than any distraction on your phone.

It’s the moment you choose reactivity over direction.

You wake up, check something, respond to something, skim something.
You let the world hand you a mood, a tempo, a priority list you never asked for.

And without noticing, you’ve already surrendered the only leverage point that matters:
your first clear thought of the day.

That’s the kill shot.
Not the notifications.
Not the workload.
Not the tasks.

The unnoticed decision is letting the outside world set the first frame instead of you setting it with intent.

That’s why I built The 90-Day Discipline Blueprint (25% off) to help you stop drifting and start executing on command.

Most people avoid this truth:
If you don’t anchor the first frame, you spend the rest of the day compensating for it.

So tomorrow morning, try this:
Before you consume anything, define one line:
“What is the one outcome that makes today a win?”

No dopamine.
No inbox.
No noise.
Just direction.

If this hit and you want the deeper execution frameworks, join the 5% Club (includes a 7-day free trial)

NoFluffWisdom