Stop building - Sell it first

Most people do product wrong

They brainstorm
mock up
polish
and quietly pray someone will want it after months of work

Then launch day comes
crickets

The problem isn’t effort
It’s sequence

You don’t validate with ideas
You validate with paid commitments

Until there’s money and a start date
all you have is a fantasy with screenshots

This isn’t about being pushy
It’s about being honest
The market tells the truth with wallets
so ask it earlier

We’re going to flip your process to Offer First
One page
One checkout
One small cohort or pilot you can deliver in your sleep

Revenue now
build after

Why “build then launch” keeps failing

• You’re guessing alone
  no feedback loops until it’s too late

• Scope bloat
  if it isn’t sold yet you keep adding features to feel productive

• Timing decay
  by the time you ship the demand window moved

• Identity hit
  you start believing you’re “bad at launches” when you’re just doing them backward

Counterintuitive truth
Selling first lowers risk
because the worst case is a few “no’s” on a one pager
not six months down the drain

What counts as validation

Not “people said they’d buy”
Not “form interest”
Not “this got likes”

Validation is one of these

• A paid pilot or deposit

• A signed contract or invoice sent

• A calendar event to start with a named person

• A waitlist with card-on-file

If you can’t screenshot it
it didn’t happen

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