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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
How to Stop Doomscrolling at Night (3-Step Shutdown)
Short answer: To stop doomscrolling at night, don't rely on willpower at 11pm. Set up the hour before it starts: charge your phone away from your bed, write tomorrow's first task on paper, and keep one boring replacement within reach. When a night goes wrong anyway, a 10-minute timer ends it.
10:45pm. You get into bed meaning to sleep.
You check one message. Then one video. Then a thread about something you didn't care about an hour ago.
You look up and it's 12:30. You're more awake than when you started, a little worse about everything, and tomorrow already starts behind.
If that's most nights, here's how to stop doomscrolling at night without pretending you'll suddenly have more self-control at midnight.
Why do you doomscroll at night even when you're tired?
Because it's usually not about the content.
Night is the first time all day nobody needs anything from you. The phone fills that space with zero effort, and there's no natural stopping point. Every feed is built to always have one more thing.
Two other things are often going on underneath:
The day never got closed. Unfinished tasks and small worries come back when it's quiet, and scrolling is an easy way not to think about them.
There's no "done" signal. Your evening doesn't end. It just fades into the phone.
So the fix isn't trying harder. It's changing what's in reach and giving the day a clear end.
Why doesn't willpower work at 11pm?
Because you're asking the most tired version of you to make the hardest decision of the day.
At 8pm, putting the phone across the room is easy. At 11:30, with the phone already in your hand and a video playing, it's a fight you'll lose most nights.
That's the whole idea behind this setup: make the decision early, when it's cheap, so there's almost nothing to decide later.
The 3-Step Shutdown
Set this up once, around 8pm. After the first few nights it takes about five minutes.
1. Park the phone.
Pick a spot outside arm's reach of your bed: a dresser, the kitchen counter, another room if you can. Put the charger there, not by the bed. If the phone is your alarm, it can still be your alarm from across the room. Bonus: you have to get up to turn it off.
2. Close the day on paper.
Three lines on a notepad by the bed:
What got done today
The first task tomorrow
What's on your mind
That last line matters most. It gives the worry somewhere to go besides the feed.
3. Replace, don't just remove.
An empty bed with nothing to do is how the phone wins back. Keep one boring default within reach: a paper book, a podcast or audiobook on a sleep timer, or five minutes of stretching. Boring is the point. It should be easy to stop.
The rule that ties it together: the phone sleeps before you do.
Want this setup to last past the first good week? That's exactly what The Execution Bundle is built for. The 90-Day Discipline Blueprint gives you weekly steps, a printable tracker and a restart plan for the weeks that go sideways, and 7 Steps to Change Your Life helps you get clear on what you actually want your evenings and days to be for. 25% off with code 25off.
What if you're already scrolling?
Some nights the setup won't happen. You'll get into bed with the phone anyway. Plan for that night now instead of pretending it won't come.
The 10-minute rule: the moment you notice you're scrolling, set a 10-minute timer. Keep scrolling if you want. When it rings, the phone goes to its parking spot. No negotiating, no "one more."
Why it works: you don't have to quit in the middle of a video, which is the hard part. You only have to keep a promise you made 10 minutes earlier. And noticing becomes a habit on its own.
What does a realistic first week look like?
Hypothetical example: someone who usually scrolls from 11pm to 1am.
Night 1: The phone goes on the dresser. They read 10 pages and fall asleep around 11:30.
Night 2: Same. A bit restless, but no phone.
Night 3: They grab the phone "for the alarm" and start scrolling. They catch it at 11:10, set the timer, and the phone is parked by 11:20.
Nights 4-7: Two good nights, one 10-minute-rule night, and one night they scroll until 12:15.
That's not a perfect week, and it doesn't need to be. They went from about two hours of scrolling most nights to under 30 minutes on most nights. The goal is fewer lost hours, not a perfect streak.
If you miss a night, don't start over. Just park the phone tomorrow.
How do you know it's working?
After one week, check three things:
How many nights did the phone sleep outside your reach? Aim for most of them, not all.
What time did you actually put it down? Compare it to your usual.
Which step broke on bad nights? Usually it's step 1 (the phone came back to bed) or step 3 (nothing else to do). Fix that one step instead of the whole routine.
If you want to understand why that last hour shapes the next morning so much, this piece on the habit that ruins tomorrow before you fall asleep goes deeper on the missing shutdown.
Questions people ask
How do I stop doomscrolling before bed?
Move the decision earlier. Park the phone and set up a boring replacement around 8pm, so by bedtime the phone is already out of reach. Willpower at bedtime is the weakest tool you have.
What if my phone is my alarm?
Keep it as your alarm, just across the room. Or buy a basic alarm clock for a few dollars and let the phone charge somewhere else entirely.
How do I stop doomscrolling in the morning?
It's often the same loop, starting at the other end of the day. Leave the phone parked until you've done one thing first. This piece on not checking your phone first thing in the morning covers that side.
Is it OK to scroll a little at night?
Yes, if you decide the limit before you start, not during. "Ten minutes on the couch, then the phone goes to the counter" is a plan. "Just checking" at 11pm usually isn't.
What should I do instead of scrolling?
Something low-effort with a natural end: a few pages of a book, an audiobook with a sleep timer, a short stretch. The best replacement is the one that's already within reach.
When it's more than one bad habit
The shutdown fixes your nights. If you keep building good routines and watching them fade after a couple of weeks, the problem is bigger than the phone: you need direction for what you're building, and follow-through that survives the off weeks.
That's the bundle: 7 Steps to Change Your Life for the direction, The 90-Day Discipline Blueprint for the follow-through, with a restart plan for when a week goes sideways.
25% off with code 25off.
Tonight, before 9pm, pick your phone's parking spot and move the charger there. It takes two minutes.