How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
How to Spend a Weekend Alone Without Wasting It
Sunday, 9pm.
Your phone tells you your screen time was 7 hours yesterday. You haven't left the apartment since Friday. You ate takeout twice, watched half a season of something you won't remember, and talked to nobody.
It wasn't restful. It was just empty.
And Monday is in 12 hours.
Why a free weekend drifts
A weekend with no plans and no people has no edges. Nothing starts, nothing ends, nothing needs you at a certain time.
So every small decision ("should I go out?", "what should I eat?", "should I text someone?") gets made from the couch, by the most tired version of you. And the couch always votes to stay.
You don't need a schedule. Schedules are what weekdays are for. You need a few fixed points that hold the shape of the weekend, with everything else left free.
The 3-Anchor Weekend
Pick three anchors. One of each:
1. One out-of-the-house anchor.
A walk to somewhere specific, the gym, the library, a market, a coffee shop you've never tried. The key is a set time to walk out the door. "I'll go out at some point" never happens. "I leave at 10am" usually does.
2. One make-or-fix anchor.
Cook a real meal. Fix the thing that's been broken for a month. Build, draw, write or learn something for an hour or two. Something you can point to on Sunday night and say "I made that."
3. One connection anchor.
One call, voice note or message to someone you'd actually like to hear from. Alone doesn't have to mean cut off. One real conversation changes how the whole weekend feels.
That's it. Three anchors, and everything around them is free time with no guilt attached.
Plan them before the weekend gets going. This morning works for this weekend. Friday night works for every weekend after. Write each one down with a time.
What it looks like
Hypothetical weekend:
Saturday, 10am: walk to the farmers market
Saturday, 3pm: cook a big pot of chili for the week
Sunday, 11am: call a cousin you haven't talked to in a while
Everything else is unplanned: the nap, the show, the long shower, the book.
Same amount of rest. But on Sunday night there's a walk, a meal and a conversation to show for it, instead of a screen-time number.
If your empty weekends keep pointing to a bigger question, like what you actually want your life to look like, that's where The Execution Bundle comes in. 7 Steps to Change Your Life is about getting clear on what you want and deciding what needs to change, and The 90-Day Discipline Blueprint helps you build it week by week. 25% off with code 25off.
"I don't feel like going out"
That's normal, and it's why the anchor is small on purpose.
Your out-of-the-house anchor doesn't have to be fun. It just has to happen. Leave at the set time, walk for 15 minutes, and come back if you want. Most of the time, once you're out, you'll stay longer. If you don't, you still kept the anchor.
If your weekends aren't empty but slippery, with routines and standards falling apart by Sunday, that's a different problem. This piece on why your weekend needs one rule covers that one.
When the weekends keep feeling empty
Anchors fix this weekend. If weekends alone keep showing you a life that feels a bit directionless, the bigger fix is deciding where you're going, and then building toward it one week at a time.
That's the bundle: 7 Steps to Change Your Life for the direction, The 90-Day Discipline Blueprint for the follow-through.
25% off with code 25off.
Right now, write your three anchors for this weekend, one line each, with a time.



