Fortune lives in the follow up

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No reply doesn’t mean no
It usually means busy, buried, or bored

Most people send one message and disappear
Pros follow up until they get a clear outcome

The truth:

• Silence is not rejection

• Persistence signals reliability

• The second and third touch do most of the winning

I doubled deals in one quarter with a simple follow up engine
Same offers
Same audience
Different relentlessness
Short messages
Tighter timing
Clear asks
The calendar filled because I stopped mistaking silence for final

Build your follow up engine today:

• Make a tracker open loops only names, date sent, next touch, outcome

• Write a 3 line template value in one sentence proof in one sentence clear ask in one sentence

• Set a cadence 48 hours, 7 days, 14 days then monthly until you get a yes or a clean no

• Add value every touch new idea, quick loom, case snippet, social proof not just checking in

• Vary channels email, DM, voice note, comment on their post, intro from a mutual

• End with frictionless next steps two time options or a one click link

Guardrails that keep it sharp:

• One ask per message

• Keep it skimmable under 60 seconds to read

• Stop when they say no or offer a timeline and put it on the calendar

You don’t need a better pitch
You need more second tries

Which three silent threads will you revive before lunch

Cut the fluff. Follow up until it closes.
NoFluffWisdom

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