Context switching is stealing your focus

Single tasking is a competitive advantage

Your boss will think you’re a genius

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Focus isn’t lost in big crashes
It leaks out in 30 second pivots

Every tab swap
Every notification
Every quick check
Costs you momentum you never get back

The truth:

  • Multitasking is rework with better branding

  • Every switch resets your brain and slows your next move

  • Shallow tasks expand to fill any space you give them

I used to bounce between inbox, chat, and builds all day
Felt busy and shipped little
The change was simple
Two modes only build or respond
Build in protected blocks
Respond in short windows
Output jumped because the gear shifts disappeared

Run the anti switch plan:

  • Pick one mission for the next 90 minutes and write the first action on a sticky note

  • Full screen the work file and keep only one browser window open

  • Phone in another room and watch pings go silent

  • Batch communication at set times 11 and 4 works for most

  • Park random ideas in a capture doc so they stop hijacking your attention

  • Use a visible timer and do not stop until it hits zero

  • Close each block with a 3 line log what moved, what blocked, what’s next

Guardrails that help:

  • Default off notifications everywhere

  • Auto decline meetings without an agenda

  • Keep a small done list to prove the day is working

You don’t need more hours
You need fewer pivots
What single mission will you lock for the next 90 minutes

Cut the fluff. Kill the switches.
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