Productivity isn’t the problem. Avoidance is

Let’s be honest:

You don’t have a productivity problem. You have an avoidance problem.

You’re not "too busy." You’re too distracted, too scattered, and too good at dodging the work that matters.

And until you face that? No system, planner, or time-blocking method will save you.

The Work You’re Dodging Is The Work You Need

Check your to-do list. There’s probably one task you’ve been avoiding for days—or weeks. It’s uncomfortable. It’s uncertain. It’s high-stakes.

And that’s why it matters.

Because the task you’re resisting? That’s usually the one that creates leverage.

Not the one that’s fun. The one that moves the needle.

Busyness Is Just Disguised Fear

You check Slack. Sort emails. Reorganize your digital files. Update your profile. Feels productive. But it’s all noise.

Busyness is your brain’s way of avoiding emotional discomfort.

The moment something feels risky or ambiguous, you look for an escape route.

And the more you escape, the harder the real work gets to face.

You’re building an identity around avoidance.

The 3 Types of Escape Work

1. Comfort Work You do what feels easy: content, admin, design tweaks. But it doesn’t challenge you.

2. Reactive Work You respond to messages, not initiate moves. You’re always “busy” but never in control.

3. Maintenance Work You refine and polish things that don’t matter anymore. You optimize dead ends.

None of this builds real momentum.

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